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Posted by John Madison on Sep 22, 2011
ByteSize Games Reveals Brand New FlipShip Trailer Announces Release Date of September 27, 2011; Free FlipShip Lite

ByteSize Games Reveals Brand New FlipShip Trailer Announces Release Date of September 27, 2011; Free FlipShip Lite

Novi, MI – ByteSize Games, Inc., a Michigan-based start-up headed by ex-Insomniac Games developer Thomas Hoeg, today released the very first gameplay trailer for its iOS arcade space shooter, FlipShip, the closing seconds of which revealed the game’s release date: September 27, 2011.  The trailer is available at:

“We are very excited to announce that Apple has approved FlipShip for release on the App Store on September 27, 2011,” said Chief Executive Officer Thomas Hoeg. “Like many classic arcade games, in FlipShip there is one main goal: to get the highest score possible, but it’s how the player gets that score that makes FlipShip feel just a bit different.  FlipShip really is a unique experience, and we can’t wait to share that with as many players as possible.”

In addition to the trailer and September 27, 2011 release date, ByteSize also announced that a free “lite” version of FlipShip would be launching alongside the main game.

“We wanted to give people a real taste of the full FlipShip experience,” said Hoeg, “just in a bitesize package (pun intended).”  “In FlipShip Lite, the player has one ship, one life, one score, and no other limits.  The ‘lite’ version is just a slice of what FlipShip has to offer, but it is a complete experience that really captures a lot of what we love about the main game.”



About FlipShip

In FlipShip, the player’s goal is deceptively simple: tilt the iPhone to move towards enemies of the same color, then let the ship’s automatic firing function take care of the rest.  But that’s not the end of the story.  Enemy ships of the opposite color present a constant danger, and while each successive enemy destroyed is worth just a bit more than the one before it, the points received for such destruction are still “at risk” until the player “flips”.  For that they’ll need to tap the screen, “flipping” their ship into its opposite color and flipping their enemies from predators to prey.  Of course, “flipping” also reduces the player’s combo level back to zero, so they’ll most certainly want to hang on just as long as possible without tapping that screen.

“The player is constantly making the decision to wager their current points against the potential for future ones, and that keeps the experience tense and exciting even after they’ve logged many hours of playing time,” said Hoeg.  “Trying to ‘thread the needle’ through a quickly closing gap in an enemy formation with five hundred thousand points on the line is a surprisingly tense experience for such a simple-seeming game, and that is what will keep people coming back for more.”

Should you “flip” or should you flee?  Score now or hold on for the promise of bigger rewards?

In FlipShip, the choice is yours.



Pricing and Availability

FlipShip will be available from the Apple App Store and through iTunes on September 27, 2011.  It will retail for $1.99, but to celebrate its launch week will initially be available for a price of $0.99.

FlipShip Lite will also be available from the Apple App Store and through iTunes on September 27, 2011.  FlipShip Lite will be a free version of the main game, in which the player will have one life to “flip” for the highest score possible.



About ByteSize

ByteSize Games, Inc., is the brainchild of Chief Executive Officer Thomas Hoeg, returning to his native state of Michigan to form the two-man operation after working on Ratchet and Clank: A Crack in Time in sunny Los Angeles for Burbank-based Insomniac Games.

For more information, or to request promotional codes, exclusive materials or interview access please contact Richard Hoeg at

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