Apple has recently \u00e2\u20ac\u0153begun reaching out to companies to enforce\u00e2\u20ac\u009d its Guidelines for Third Party Promotions, according to Fortune. The current two page document dates back to April 2010, even though contest organizers haven\u00e2\u20ac\u2122t exactly followed it.<\/p>\n
While the guidelines specifically state that \u00e2\u20ac\u0153iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions,\u00e2\u20ac\u009d numerous Apple devices are featured in online giveaways. As the demand for the iPad and iPhone has increased in recent years, a growing number of companies and institutions have looked to capitalize by offering promotions promising free devices.<\/p>\n
While Apple does allow promotional use of the iPod touch \u00e2\u20ac\u0153in special circumstances,\u00e2\u20ac\u009d the company will only approve a minimum purchase of 250 units. The document additionally forbids the use of the Myriad Set font \u00e2\u20ac\u0153on or in connection with web sites, products, packaging, manuals, or promotional\/advertising materials.\u00e2\u20ac\u009d<\/p>\n
In an effort to prevent the Apple brand from being diluted, the company now prohibits \u00e2\u20ac\u0153the use of \u00e2\u20ac\u0153free\u00e2\u20ac\u009d in any Apple product reference in a headline is prohibited.\u00e2\u20ac\u009d Apple also requires that \u00e2\u20ac\u0153all marketing materials related to the promotion of Apple products\u00e2\u20ac\u009d are submitted to them for review.<\/p>\n
While a limiting document is standard practice for many corporations, the news that Apple has begun to more strictly enforce these guidelines appears to indicate the company is tightening up control of their brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple has recently \u00e2\u20ac\u0153begun reaching out to companies to enforce\u00e2\u20ac\u009d its Guidelines for Third Party Promotions, according to Fortune. The current two page document dates back to April 2010, even though contest organizers haven\u00e2\u20ac\u2122t exactly followed it. While the guidelines specifically state that \u00e2\u20ac\u0153iPad, iPhone and the iPhone Gift Card may not be used in […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/posts\/1649"}],"collection":[{"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1649"}],"version-history":[{"count":0,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/posts\/1649\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}