Although Electronic Arts plans to purchase PopCap games for a whopping $1.3 billion later this year, Rovio Mobile \u00e2\u20ac\u201d the developer studio behind Angry birds \u00e2\u20ac\u201d says it values itself \u00e2\u20ac\u0153north\u00e2\u20ac\u009d of that figure.<\/p>\n
Ville Heijari, Rovio\u00e2\u20ac\u2122s Vice President of Franchise Development, revealed that multiple interested companies have made attempts to negotiate. \u00e2\u20ac\u0153I wouldn\u00e2\u20ac\u2122t say [EA] has approached us with any offer \u00e2\u20ac\u201d obviously we\u00e2\u20ac\u2122ve discussed with many different companies,\u00e2\u20ac\u009d Heijari explained.<\/p>\n
\u00e2\u20ac\u0153About a year ago, in the summer of 2010, Angry Birds was already quite successful,\u00e2\u20ac\u009d the Vice President continued. \u00e2\u20ac\u0153At that point it started to look like a really, really feasible and desirable IP. So we had a lot of enquiries from many, many different parties. But we\u00e2\u20ac\u2122ve had an overall strategic goal of growing this company and moving into different areas of business beyond games. I don\u00e2\u20ac\u2122t think there\u00e2\u20ac\u2122s ever been a really relevant discussion of whether somebody is going to buy us.\u00e2\u20ac\u009d<\/p>\n
How much will interested companies have to shell out if they want to get in on the Angry Birds action? \u00e2\u20ac\u0153The valuation from our point of view is somewhere, I dunno, maybe north of PopCap.\u00e2\u20ac\u009d<\/p>\n
Electronic Arts and PopCap announced their $1.3 billion deal on Wednesday. The publishing giant owns mobile publisher Chillingo, social gaming company PlayFish, and now PopCap Games. Could Rovio Mobile be next?<\/p>\n","protected":false},"excerpt":{"rendered":"
Although Electronic Arts plans to purchase PopCap games for a whopping $1.3 billion later this year, Rovio Mobile \u00e2\u20ac\u201d the developer studio behind Angry birds \u00e2\u20ac\u201d says it values itself \u00e2\u20ac\u0153north\u00e2\u20ac\u009d of that figure. Ville Heijari, Rovio\u00e2\u20ac\u2122s Vice President of Franchise Development, revealed that multiple interested companies have made attempts to negotiate. \u00e2\u20ac\u0153I wouldn\u00e2\u20ac\u2122t say […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/posts\/1814"}],"collection":[{"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1814"}],"version-history":[{"count":0,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=\/wp\/v2\/posts\/1814\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tapgamers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}